Regarding "Volkswagen GOLF GTI Car/Bboy Commercial"
This time I didn't post a short film but a commercial. More specifically a car commercial where they have replaced the classic scene from the musical Singing In The Rain with a more contemperary version, including a electronic remix of the song as well as three professional breakdancers playing the part of Don Lockwood which was portrayed by Gene Kelly in the original movie.
What makes this commercial interesting and different from the rest is not only the fact that it tries (atleast slightly) to reinvent something old but it also have some clear artistic qualities to it. The dancing routine would be the most obvious one. Now. Can simple commercials, brief and usually crude methods to brainwash us into buying something as they are, be what people usually refer to as "art"?
I for one, don't really know. I can't say what is art and what isn't. That's well beyond me. But what I can say is that I really like this commercial. And I appreciate it at a whole other level then I would simple entertainment. So I guess, if I had to choose if I consider it art or not I would say that it is.
What is art anyway?
What makes this commercial interesting and different from the rest is not only the fact that it tries (atleast slightly) to reinvent something old but it also have some clear artistic qualities to it. The dancing routine would be the most obvious one. Now. Can simple commercials, brief and usually crude methods to brainwash us into buying something as they are, be what people usually refer to as "art"?
I for one, don't really know. I can't say what is art and what isn't. That's well beyond me. But what I can say is that I really like this commercial. And I appreciate it at a whole other level then I would simple entertainment. So I guess, if I had to choose if I consider it art or not I would say that it is.
What is art anyway?
posted by Amam at 1:04 PM
3 Comments:
"Can simple commercials, brief and usually crude methods to brainwash us into buying something as they are, be what people usually refer to as 'art'?"
I sort of think so-- that something is made in this context makes art less probable, but if a urinal can be "art" nowadays why not a commercial? :)
Yeah, I agree with that. But what makes it art then? Is it the creators intent to make it art that defines it? Is it the audiences reactions? Is it both? Is it something else? :P
Both. :) I think one could strongly argue that art consists of the interplay between an intent to evoke a reaction in a certain mental/emotional realm, and any such reaction that's invoked.
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